Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

Minimum Viable Product

SaaStr

JUNE 26, 2025

California’s non-compete laws accelerate this dynamic. Harvey’s $5B Validation: The Art of Claiming Territory Before Product-Market Fit Harvey’s journey to a $5 billion valuation offers a masterclass in strategic positioning.

Territory

Hubspot

MARCH 14, 2025

Trying to get in on the AI boom probably feels a bit like traveling to California in the 1840s to get your hands on some gold. For example, if a regional healthcare network is creating a custom tool for coding medical procedures, you can analyze its historical data, clean it up, and format it so its optimal for AI training.

Legal

Martech

JANUARY 27, 2023

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. There are a few niche laws and regulations affecting privacy at the federal level in the U.S. Meanwhile, the United States has gotten into the privacy act (so to speak).

Government

Hubspot

SEPTEMBER 11, 2018

You'll see the best engagement if you're able to define your niche. For instance, maybe a boutique sees you often post fashion tips from the California area, and they're looking to appeal to people in that region -- it's a win, win. Tag brands in your posts. Include contact information in your bio. Pitch paid sponsorships.

Pitch

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. I have a niche for working with people, motivating, & educating to attain the highest potential contribution from the team. What is one a-ha moment you’ve had in your sales career? Lacy Mile.

Sales

SaaStr

JULY 19, 2019

When they build out a region, it’s massive. I do have to ask though, if not doing that and going for that nicher insertion point, it makes me think of market size, and actually I had Peter Fenton and Sarah Tavel at Benchmark on the show, and Peter and Sarah said don’t worry about big markets, find your niche and expand.

Cross-sell