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Amazon apologizes after its AI advertising system makes costly error

Search Engine Land

Rob Robinson, a seller of advanced gaming computers, was the first to raise concerns after discovering he was being charged thousands of dollars to promote products in California, despite not selling in that region. He noticed that his sales dropped at the same time as the advertising problem. Amazon’s response.

Territory 112
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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

How to open a regional office. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. You had a chance to then go out and run a region, a set of offices, a set of regions. powered by Sounder. What is Lilt?

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What California's New Data Privacy Act Means for Marketers

Hubspot

However, marketers get into murky (or even illegal) territory when they misuse the information their consumers have provided. Here, let's dive into what The California Consumer Privacy Act (CCPA) means for you as a marketer, and how it differs from GDPR. And What Does it Mean for the Marketing Industry? CCPA Requirements.

Legal 51
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Google delays enforcement of Government documents and official services policy

Search Engine Land

The second change is that Google is removing Germany as a region-specific exception under “Public road access fees and passes.” Regional-specific category exclusions will be added. The new changes. The date when Google will begin enforcing policy changes from March 31 to May 24. ” Good to know.

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Why we care about compliance in marketing

Martech

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did. Stateside, there has been more action.

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Connecting to Your “Why” with Chris Prangley

criteria for success

Chris is the Regional VP of Sales – West at a leading data security firm. Chris is based in Marina Del Ray, California. Chris is the Regional VP of Sales – West at a leading data security firm. This week's guest is Chris Prangley. We hope you enjoy this great conversation! Happy Monday, Let's Talk Sales listeners!

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How to map marketing science to the customer journey

Martech

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. They found that depleted serotonin levels correlated to choice deferral.

Customers 132