Remove Campaign Remove Click Through Rate Remove Engineering Remove X-functional
article thumbnail

7 B2B content distribution strategies that work

Search Engine Land

What matters is how you distribute it to the right people through the right channels. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors. Personalization.

B2B 124
article thumbnail

Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). a what is X page displaces a state of X report page). SUBSCRIBE See terms.

B2B 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. Yes, Google and Amazon’s search functions are not the same.

article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Dive into the competitive world of Google Ads.

article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Google is the biggest search engine ad platform in the world. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. Campaign settings.

GTM 100
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113
article thumbnail

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. You simply upload your data and click next. customer churn.

Sports 131