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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. Recurring reports If you put out an industry survey or “State of X” style report, those are often assets that can take a hit with time. a what is X page displaces a state of X report page). a what is X page displaces a state of X report page).

B2B 103
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5 Python scripts for automating SEO tasks

Search Engine Land

splitlines() # Create a Tf-idf representation of the keywords vectorizer = TfidfVectorizer() X = vectorizer.fit_transform(keywords) # Perform Affinity Propagation clustering af = AffinityPropagation().fit(X) The post 5 Python scripts for automating SEO tasks appeared first on Search Engine Land. So why not give it a try?

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era. Dive into the competitive world of Google Ads.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Google is the biggest search engine ad platform in the world. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . The keyword insertion function matches the exact keyword someone typed in. With price extensions, people can see sample prices before they click.

GTM 100
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Growth 113
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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages. Abandonment rate (basically the opposite of the last two). Form completion percent.