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YouTube advertising: The ultimate guide

Search Engine Land

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc.

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The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

Recognized in these Capterra Shortlist reports: Email Marketing , Social Media Marketing , Survey , Social Media Management , Marketing Automation , Landing Page , Campaign Management , Email Tracking. Campaign management. Campaign tracking. Campaign management. Device Compatibility: Screenshot: Dashboard. Read reviews.

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How to Design User Flow

ConversionXL

Indeed, “flow” isn’t just some UX buzzword—it’s a psychological reality. My client tells me that they’re after organic search traffic and plan to run some campaigns on Google Ads. The important thing is that you plan ahead for each path and design each screen accordingly. User flow supports flow.

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10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

ConversionXL

Basically, what I’m doing here is constructing a funnel – manually! Peep’s comment: this helps you identify any technical or UX issues for specific browser and/or devices. This gives me detailed insight into which of my marketing campaigns are working. Category + Search. Checkout step 1. Checkout step 2.

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How to Create a Conversion-Focused Tone of Voice

ConversionXL

It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. Tone can make the UX worse. Robert Mills of GatherContent offers an excellent explanation… Robert Mills , GatherContent: “Tone of voice isn’t what we say but how we say it. via Smashing Magazine).

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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

Did they find your website via a campaign? I carried this into my life as a UX and CRO practitioner, because the performance (and perception of performance) plays a vital part in how people rate their experience. Have they visited your website before? What was the traffic source? What day of the week did they visit your website?

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3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

After you’ve determined what the “personality” of the page should feel like through typography, you should move on to the wireframing process to construct the outline of the page in a way that is functional & usable. Aarron Walter, lead UX designer @ MailChimp. Using Wireframes To Design The Flow Of The Page. image source.

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