Remove Campaign Remove Contract Remove Technology Remove Tradeshows
article thumbnail

Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. and signed like a contract by both sides.

article thumbnail

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success. Using AI to show marketing’s value Enter AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Click here to download!

article thumbnail

Real estate CRM Guide – How to Win more Deals Quickly?

Salesmate

They also help you track contract value and even forecast future sales projections. “Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.” Social Media Presence.

article thumbnail

Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Choosing the right virtual event marketing technology: platform or stack? It’s just not like being there.

article thumbnail

The SaaS Playbook for Moving Up-Market

Sales Hacker

This was all in an effort to increase our average contract value (ACV). We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. But every enterprise contract eventually requires buy-in from leadership. Examples include: SSO and SCIM.

Legal 85
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.