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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. Path to Purchase: A simplified purchase workflow is key to conversion. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow. Can you improve traffic quality and quantity to increase conversion rates?

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Poor translation can be a major hindrance to conversion on foreign sites. Finally, campaigns may need a local makeover as part of an international ecommerce expansion. Decide on your approach for campaigns and promotions. Brands may want to leverage a minimum viable product approach to fast-track a global ecommerce expansion.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. The Problem With Traditional Product Development.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. have built products they think people want before they test that assumption.

Product 151
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Not paying for every click Not all keywords convert the same and SEO can help you target users earlier in the purchase cycle without paying for those low conversion rate clicks. Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Want to test a new product?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113
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Screw Traffic – Show Me The Money

ConversionXL

Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Potentially a landing page conversion rate could answer the first part of the question also because it’s a measure of the need. Here are some of my recent campaigns.