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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The tool analyzes campaign data to identify patterns that may lead to ad fatigue. The AI Ad Generator creates optimized ads for social media and e-commerce sites.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. One campaign in particular delivered a 35.5X Check them out below. Pixel-Based Retargeting.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. E-commerce tracking is configured to monitor transactions, revenue, and product performance if your website includes an online store.

Customers 111
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5 Uncomfortable A/B Testing Questions

ConversionXL

A while ago I was working on a major CRO project for a large e-commerce client. Without informing me, the client had run a banner campaign that generated over 30,000 new visitors in a few weeks and – get this – zero conversions (yep that’s right a campaign conversion rate of 0%). Better to find C which beats both A and B!

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5 Ways to Improve Your Marketing Using Conversion Psychology

Hubspot

Fab.com is an e-commerce retailer that experimented with a unique “add to cart button” on their website. While Variation 2 led to a modest 15% increase in CTR, Variation 1 increased CTR by 49%. Not meeting customer expectations, even if you think you may have exceeded them, can hurt your CTR and conversion rates.

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This day in search marketing history: March 7

Search Engine Land

AdWords API For New Google Shopping Campaigns Now Available 2014: The API was available to agencies and third-party platforms to facilitate large-scale implementations. Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR.

CTR 78
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Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

ConversionXL

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.