Campaign CTR Engineering Market share 
Search Engine Land
NOVEMBER 18, 2022
What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.
Search Engine Land
JANUARY 13, 2023
In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Highspot
FEBRUARY 14, 2024
Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Budget Allocation of budget for each marketing activity and channel.
Highspot
FEBRUARY 14, 2024
Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Budget Allocation of budget for each marketing activity and channel.
Search Engine Land
DECEMBER 16, 2022
Regarding organic search, measures of one campaign's success do not always translate directly into what members in your organization view as a victory. Market share. Share of voice. The chief marketing officer (CMO) is interested in the overall demand generation portfolio. Organizational impact.
ConversionXL
NOVEMBER 23, 2022
Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.
Search Engine Land
NOVEMBER 17, 2022
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Why doing PPC by device is important.
Expert insights. Personalized for you.
120 
Let's personalize your content