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7 strategies to maximize your AI-powered search market share

Search Engine Land

However, these LLMs can sometimes provide outdated or irrelevant information, which underscores why search engines prioritize the freshness of content. Employing a comprehensive funnel strategy that addresses all touchpoints of the buyer’s journey is essential to maximize market share. Grow your authority.

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Mastering AI in search: Best practices and future trends

Search Engine Land

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. E-A-A-T is paramount.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

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Marketing in a recession: How to avoid 5 common mistakes

Search Engine Land

Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). The post Marketing in a recession: How to avoid 5 common mistakes appeared first on Search Engine Land. Mistake 5: Going blind to opportunity.

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This day in search marketing history: January 14

Search Engine Land

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. in the past years, according to a research by IDC. Most of those positions aren’t likely to change.

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The enterprise business of SEO: Communicating to the C-suite

Search Engine Land

Market share. Share of voice. The chief marketing officer (CMO) is interested in the overall demand generation portfolio. The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land. Want to see the sales numbers and how the company stacks up against its competition.