Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 102

Campaign CTR Retail Networking 102

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. What is a retail media network? Ad network vs. ad exchange.

Retail 111

Retail CTR Networking Campaign 111

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Google buys Pointy to bring SMB store inventory online.

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Search Engine Land

NOVEMBER 9, 2023

Use data and analytics to track their progress and measure the success of their campaigns. TikTok TikTok is the world’s fastest-growing social network today and a new kind of search engine in its own right. Define a value for featured snippets and position zero and determine the impact on CTR and traffic.

UX 114

UX User Experience Engineering CTR 114

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Imagine you’re a clothing retailer. lift in ROI.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

Hubspot

FEBRUARY 20, 2019

Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. Facebook ads can be relatively cheap, as well -- in fact, Facebook boasts "Some people spend more on coffee each day than they do on their ad campaigns". Twitter vs Facebook.

CTR 78

CTR Retail Referrals Promote 78

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. There are many social networks you can advertise on, but here are four of the most common: Facebook.

CTR 74

CTR Sports Finance Campaign 74