Search Engine Land

APRIL 30, 2024

Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR 104

CTR Real Estate Legal Clients 104

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc.

Objectives and Key Results 110

Objectives and Key Results Campaign Finance Real Estate 110

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

MAY 23, 2019

Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads. Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. The standard CTR for this network is still under 0.5%.

Networking 78

Networking CTR Agriculture Campaign 78

Hubspot

AUGUST 8, 2019

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. You set your CPC at the maximum price you are willing to pay per click on your ad. The first step in setting up your PPC ads is determining your ad campaign. Consider how your paid campaigns will contribute to those goals.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Salesmate

JUNE 11, 2021

You can also personalize each customer’s experience and increase the relevance of your email campaigns. Automating your email campaigns reduces your repetitive tasks and saves you time for the more valuable ones, such as responding to customer queries. You can create several campaigns with the help of email marketing automation.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.

Real Estate 60

Real Estate Campaign CTR Click Through Rate 60