Sales Hacker

NOVEMBER 11, 2019

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. LinkedIn ads not only have generated quality inbound leads that led me to pause the campaigns and put in more process, but with this first test, I even got enough interest to close our first major account from a LinkedIn Sidebar Ad.

Process 68

Process CTR Sell Cross-sell 68

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Imagine you’re a clothing retailer. One campaign in particular delivered a 35.5X lift in ROI.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Google buys Pointy to bring SMB store inventory online.

Non-Profits 117

Non-Profits Engineering Networking CTR 117

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. Benefits to using a SaaS provider for advanced segmentation in your email marketing campaigns comes down to ease of use and scalability. Dynamic Images and Pricing. To do this, I’ve put together an in-depth look at 4 “adaptive” (i.e., Optimized CTAs. Targeted Onsite Coupons and Incentives.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

JULY 19, 2013

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. How depressing. in Q4 2012). The truth is, from $1.2 image source. on major shopping holidays. Millions ($).

Retail 129

Retail CTR Price E-commerce 129

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Lead Fuze

AUGUST 6, 2021

1 Improve Value Propositions and Price Points. Another challenge is setting the price of new products and services to ensure maximum sales and revenue. Some companies have discovered that, in order to maximize revenue, they actually needed to raise prices. CTR (click-through-rate) for the landing page.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

ConversionXL

MAY 22, 2014

The above is a good example of what not to do from retailer Tradesy’s Facebook page. To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. Change One Variable at a Time.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

SEPTEMBER 21, 2016

Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Sending an email as part of a retargeting campaign doesn’t require bidding on ad exchange for a placement. A typical CRM campaign is focused on one channel, email. 5 Proven Tips to Keep Leads Engaged With Retargeting.

CRM 75

CRM CTR Campaign B2C 75

Hubspot

MAY 25, 2017

The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%. for non-transactional emails.

Click Through Rate 76

Click Through Rate Cross-sell Non-Profits CTR 76

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. This is the time to make it easy for people to choose your brand by providing them with the right information to compare features, pricing, and value. Email campaigns to address sticking points before they happen. But what does that look like for your company? Let's jump in.

CTR 101

CTR Campaign Retail Promote 101