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This day in search marketing history: January 26

Search Engine Land

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign 2012: The ads argued that Google unfairly promoted its own products, delivered search results that weren’t objective or in the best interests of users and didn’t respect user privacy. But Google’s move seemed to catch some unrelated terms in the process.

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This day in search marketing history: February 15

Search Engine Land

Google Image Search removes View Image button and Search by Image feature 2018: After making a deal with Getty Images, Google revamped some of its image search features and user experience. The State Of Online Marketing In Russia 2011: Yandex was the market leader, with a 64% market share, more than double Google’s 22% share.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

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The Ultimate Guide to Marketing Jobs

Hubspot

Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. Brand Marketing.

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The 12 Pillars of Reader-Friendly Email Marketing

Hubspot

How to Design an Email for Superior User Experience. A great email experience begins before your recipient even opens the message -- it all starts with the "From:" field. Like most marketing content, clarity and simplicity are good rules of thumb to guide you in your email marketing layout and design.