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Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.
To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.
HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. Imagine you had a client who sold interior design services and wanted to run a display campaign.
What if the campaigns you’re working on this month were still generating leads for you six months later? This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. What about three years later?
What if the campaigns you're working on this month were still generating leads for you six months later? The content you're creating now shouldn't only consider your current campaigns and goals; it should also be optimized to generate leads months and years into the future. That's a pretty nice spot to be in, don't you think?
Context means gathering, storing, and making accessible customer data — from recent orders to visits to pricing pages to their job title. For example, HubSpot allowed people to register for its Four Days of Facebook Campaign through multiple channels, including Facebook Messenger. Promote events, products, and content.
How do we make sure we’ve got 2000, 3000, 5000 people in the room because what’s really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today. Laura: Yeah, absolutely. So I want to do an early bird special.
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