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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR.

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This day in search marketing history: February 3

Search Engine Land

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

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6 SEO considerations for a successful international expansion

Search Engine Land

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Search marketers usually agree on what factors contribute to market entrants’ success, including: Extensive keyword and competitor research. Target market persona analysis. Content for promotion.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

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Understand Market Penetration and How to Create a Strategy

Hubspot

If you’re wondering how often to calculate market penetration, a good rule of thumb is to calculate it after every marketing and sales campaign you run. This will highlight any changes in penetration — and, as a result, you’ll also have a better idea of the success of your campaign(s). Understanding Market Penetration.

Territory 101
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Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

From market stalls in ancient times to the digital age’s SEO-driven campaigns, the history of marketing is a thrilling journey. Once upon a time, personal recommendations were the most powerful marketing tool. This marked the birthplace for today’s relationship marketing concept.

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The 17 Best Advertisements of All Time

Hubspot

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101