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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

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This day in search marketing history: February 2

Search Engine Land

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing.

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How I Owned My Salesforce Journey To a Dream Marketing Job

Salesforce

My leader had complete trust in me, and I paid it back by dedicating my time to becoming the expert. So I started the Salesforce Marketer Group in Charlotte, North Carolina. In less than 2 years, I was promoted to digital director! I was thrilled to dedicate myself entirely to the platform. link] — Lakesha G.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

I''m really glad that I never had to actually do the webinar, because no one had ever taught me how to use things like GoToWebinar and such -- just how to create landing pages that generate leads -- so, had the campaign not worked so well so fast, things would have gotten interesting. Nicole Kohler. Web Content Strategist, WebpageFX.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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