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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

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How to Start a Small Business in 10 Steps

Salesforce

territory) If your company meets the SBA’s definition of a small business, many government programs offer resources and local assistance for you to turn your dreams into reality. Ask neighbors, friends, and even your barista if they would be interested in your product or service — and ask how much they’d be willing to pay for it.

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Hubspot

Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people. This is common if you sell to distinctly different customer segments, for example an HVAC company that offers both commercial and residential service.

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7 Ways You Can Use Google Trends to Bolster Your SEO Efforts

Hubspot

For instance, in 1985, the average starting salary for a geography major at the University of North Carolina was well over $100,000. Gauge the demand for your product or services in specific regions, cities, and metropolitan areas. This can be problematic because outliers in data can heavily skew averages.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. That includes your email campaigns.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork.