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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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How to Start a Small Business in 10 Steps

Salesforce

territory) If your company meets the SBA’s definition of a small business, many government programs offer resources and local assistance for you to turn your dreams into reality. Your marketing may also include advertising campaigns and public relations. What are the most business-friendly states?

Legal 52
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7 Ways You Can Use Google Trends to Bolster Your SEO Efforts

Hubspot

For instance, in 1985, the average starting salary for a geography major at the University of North Carolina was well over $100,000. Gauge the demand for your product or services in specific regions, cities, and metropolitan areas. This can be problematic because outliers in data can heavily skew averages.

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Hubspot

For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region. People reading online about rafting trips near Asheville, North Carolina are probably about to book a vacation there. The Regional Homeowners Marketing Guild.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork.