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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. A number of VCs, prominent people, smart people will tell you not to even try, to kind of give up and just join what’s going on out here, but it’s possible and there’s plenty of success stories. FULL TRANSCRIPT BELOW. Todd Olson – CEO @ Pendo.io.

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How to Start a Small Business in 10 Steps

Salesforce

territory) If your company meets the SBA’s definition of a small business, many government programs offer resources and local assistance for you to turn your dreams into reality. And it’s good to assume that unexpected expenses will pop up along the way — especially in your first year of business.

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Hubspot

Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people. This is common if you sell to distinctly different customer segments, for example an HVAC company that offers both commercial and residential service.

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7 Ways You Can Use Google Trends to Bolster Your SEO Efforts

Hubspot

And along with providing you current trends to freshen up your content, it can help you rank for more keywords and boost your organic traffic. For instance, in 1985, the average starting salary for a geography major at the University of North Carolina was well over $100,000. It’s called Google Trends. Google Search Trends.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Now is the time to reveal the ace up your sleeve — sales SPIFFs. For example, you might tell your sales team they can earn a bonus on top of their salary and commission, for selling [X] products above quota by the end of the month or for booking [X] demos in a quarter that lead to a sale. Your reps just need a push to stay motivated.