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Google Ads gambling and games policy updated

Search Engine Land

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

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This day in search marketing history: February 2

Search Engine Land

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Demanded North Carolina Stay Quiet 2007: About Google’s tax break demands. Read all about it in Google finally launches revamped Partners program.

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This day in search marketing history: January 19

Search Engine Land

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync 2022: Advertisers no longer had to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well. Can Google Tell Us What Men and Women Are REALLY Thinking?