Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! What makes an overall marketing campaign successful. How authenticity drives engagement.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Because of COVID, some of our clients’ projects were stopped or paused, so we needed to optimize our resources and continue to grow the pipeline. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Attributing sales to marketing is a challenge.

A/B testing 116

A/B testing Tradeshows Finance Cross-sell 116

Heinz Marketing

JULY 31, 2020

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Interactivity keeps audiences engaged and present at virtual events. The solution?

Tradeshows 109

Tradeshows User Experience B2B Promote 109

Hubspot

MARCH 26, 2015

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. That has a huge impact on how we present information, how we let somebody know that something is interactive, how we reward their curiosity, and let them know that they''re being successful.”.

Objectives and Key Results 68

Objectives and Key Results Tradeshows Technology Technology 68

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Typically they feature one presentation.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

ConversionXL

OCTOBER 22, 2018

To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. Salesforce and Salesforce Campaigns.

B2B 131

B2B Process Campaign Contact 131