Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! What makes an overall marketing campaign successful. How authenticity drives engagement.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Heinz Marketing

APRIL 24, 2020

By implementing a consistent process for entering and tracking lead sources, you can begin to measure the value of marketing campaigns and initiatives tied directly to revenue and ROI. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show.

Tradeshows 109

Tradeshows Campaign Represent Pipeline 109

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Because of COVID, some of our clients’ projects were stopped or paused, so we needed to optimize our resources and continue to grow the pipeline. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. B2B lead generation is complex, and there is always work to be done.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? Showing an ROI for a tradeshow event should include all the possible activities that contributed. Was it the last email, event or offer that contributed to that sale? Attributing sales to marketing is a challenge.

A/B testing 107

A/B testing Tradeshows Finance Cross-sell 107

Heinz Marketing

JULY 31, 2020

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Pre-event effectiveness is an uphill battle.

Tradeshows 109

Tradeshows User Experience B2B Promote 109

Hubspot

MARCH 26, 2015

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. Campaign launches are more iterative. The team uses technology to tell a story, to enhance an experience, and/or to give people a different perspective. 6 Lessons for Designing an Experience.

Objectives and Key Results 68

Objectives and Key Results Tradeshows Technology Technology 68