What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
Search Engine Land
OCTOBER 13, 2023
If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate. User experience.
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