Case study: How to get rid of a negative ‘People also ask’ result
Search Engine Land
FEBRUARY 28, 2023
The problem Our client struggled with their online reputation due to a negative PAA that repeatedly popped up just below their website when searching their main keyword. The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it. This worked as a temporary fix.
Let's personalize your content