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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Reduce complexity in the sign-up process. Growth hacking isn’t about deploying sleazy tricks.

Growth 113
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

The Introduction phase is rarely profitable, and product launches are expected to push products up a steep Growth curve—and into the black. Instead, the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Write a Frequently Asked Questions document.

Launch 110
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. Earlier this week, I wrote an article on mobile UX optimization. In Google Analytics, you’ll see “search” if someone clicks on your add from the Search Network.

CTR 90
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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks.

CTR 145
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. Conversion rate. Click-through rate.