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Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2

Search Engine Land

Following a slump in the digital ad market amid the economic downturn, Google , Meta and Microsoft have all reported improvements in advertising revenue. Amazon reported that marketers benefited from increased click-through rates and ROAS, along with a fall in cost per impression. Amazon generated $10.68 Why we care.

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Why Audience Engagement Should Be the Focus of Your Custom Campaigns

Sales Pop!

The thrill of that first email sign-up, Shopify notification, or app subscription is undeniable. The more your audience engages with your app or signs up for a monthly dog treat box, the more you build a community around your brand. They help to streamline workflows and schedule personalized follow-ups.

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

The post An Easy Guide On Using FB Ads To Blow Up Your Podcast appeared first on ClickFunnels. Therefore, the social network represents the best place to begin building your listener-base. Are you looking to gain more followers via social? Building an audience of rabid listeners, however, takes some careful timing and targeting.

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Which Social Network Should You Advertise On?

Hubspot

This makes it a social media platform with high conversion rates. The Bad: Don’t expect a high click-through-rate for your ad here. However, while you’ll rack in less overall clicks on LinkedIn, the users behind the clicks are much more qualified than they are on the other social media channels. 2) Twitter.

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25 Google Search Statistics to Bookmark ASAP

Hubspot

of web users conduct their searches on Google -- up from 53% in 2015. Branded searches have higher click-through rates on the first half of the first page of Google. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%.

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How Does Email Tracking Work? Guide for Outlook & Gmail

Veloxy

In the past, salespeople would use this data to satisfy mere email KPIs like open rates and click-through rates. But today, sales reps are using email tracking software to increase their reach in accounts, generate more buyer signals, and improve engagement rates. How to Avoid the Spam Folder.