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6 areas to address before increasing B2B paid media investment

Search Engine Land

Lead follow-up strategies. Mobile website UX. If those aren’t set up properly, we’re not getting the data, which means we can’t get into the back end and figure out how our efforts are working to drive business. The experience should match the expectations you’ve set up for the user when they visit your site.

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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

Google is completely deindexing websites Imagine waking up to find your website gone from Google’s search results. This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries.

Niche 135
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How to survive and thrive in a Google helpful content world

Search Engine Land

I would urge any who have not already done so to review: The analysis that Glenn Gabe has put up. These findings are what I’m using to assess sites that come to me following the helpful content update and what I would recommend site owners also consider when doing a self-assessment to recover lost traffic. This note from Marie Haynes.

Niche 135
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How to Network Like a Natural at #INBOUND14 [SlideShare]

Hubspot

To get the most out of your experience at INBOUND or any upcoming conference you''re going to, use this SlideShare from IMPACT Branding & Design as your guide to the dos and don''ts of networking. Must-Read Networking Dos & Don''ts for INBOUND 2014 from IMPACT Branding & Design, LLC. networking' Click to tweet!

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Other times, publications won’t add new or up-and-coming brands because their affiliate team requires sponsorships and advertorial purchases. Often, these smaller or up-and-coming brands will feature the logos and sometimes backlinks to the publication. It keeps the quality of the content way up.

Niche 139
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Micro funnels: What They Are and How to Use Them

ConversionXL

Free UX & Usability course. Form optimization is just one piece of the UX pie. Watch free courses on UX & Usability to improve your website for your visitors. *. *. You can create a Google Ads remarketing list based on the conversion leakage point to recapture visitors on the Google Display Network. By Karl Gilis.

GTM 129
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Google Ads for lead gen: 9 tips to scale low-spending campaigns

Search Engine Land

Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. If you want to ramp things up, this guide will show you: What to expect when scaling a Google Ads lead gen account. How to actually ramp up PPC results.

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