Search Engine Land

APRIL 30, 2024

Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. It’s a common misconception: “An ad’s only job is to get clicked. However, this ad should target a more niche market.

CTR 108

CTR Real Estate Legal Clients 108

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Key metrics: Average View Duration, Click Through Rate, & Views 3. Click-through rate (CTR). Text generally takes away valuable real estate from images.

CTR 129

CTR Entertainment Click Through Rate Education 129

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. There's so much noise and clutter in Google's result pages, that you need to occupy as much digital real estate as possible.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

OCTOBER 4, 2018

Pricing varies substantially based on the number of users and, in some cases, amount of data, but generally starts around $1,000 per year, though it can easily scale into six figures. All-in-one niche providers. This consistency incentivizes niche vendors like FanThreeSixty to develop proprietary dashboards to roll out to all clients.

Sports 131

Sports Clients Engineering Niche 131

Lead Fuze

MAY 27, 2023

Analyze location data: Understanding where potential clients are located allows for better targeting through localized ad campaigns. Evaluate income levels: Identifying average income levels can inform pricing strategies and service offerings tailored specifically towards different budgetary needs. Tailor your services accordingly.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40