Search Engine Land
MARCH 13, 2024
Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website.
Search Engine Land
APRIL 30, 2024
Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. It’s a common misconception: “An ad’s only job is to get clicked. It’s the landing page’s job to convert.”
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Search Engine Land
DECEMBER 7, 2023
This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.
Search Engine Land
NOVEMBER 20, 2023
The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.
Search Engine Land
JUNE 2, 2023
A drop in click-through rate due to a mix of the above reasons. Add FAQs Adding an FAQ section can be a great way to address questions you want to target, and leveraging FAQ schema can significantly impact click-through rates. Additionally, you’ll want to dig deeper to see which specific pages are at issue.
ConversionXL
MAY 20, 2020
You’ll be able to get more business value from each user query, regardless of whether that query generates a click to any website. On-SERP SEO is a multi-faceted SEO strategy that focuses on occupying as much real estate within each target Google SERP as possible. Here’s how to do it. What is on-SERP SEO? Image source ).
ConversionXL
NOVEMBER 25, 2020
Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Key metrics: Average View Duration, Click Through Rate, & Views 3. Click-through rate (CTR). Text generally takes away valuable real estate from images.
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