article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Consider creating localized blog content or landing pages to capture niche local audiences. Start with keyword research to find effective local keywords.

Sports 128
article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. It’s a common misconception: “An ad’s only job is to get clicked. However, this ad should target a more niche market.

CTR 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

CTR 114
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Key metrics: Average View Duration, Click Through Rate, & Views 3. Click-through rate (CTR). YouTube fundamental content types you need to know.

CTR 129
article thumbnail

How To Make a Vlog [Step by Step]

Hubspot

Feel out the competition and find your niche. It starts with finding your niche. Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing.

Niche 101
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Revisiting pricing strategy. Dropping the price of your products or offering a lifetime plan may attract new customers and sales. Customer experience improvements. Analyze your experiment.

Growth 115