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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Real Estate Marketing Ideas.

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This day in search marketing history: January 19

Search Engine Land

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Here are six must-haves to consider as you think about experience: Consistent information The details of your brand, particularly location data, must be uniformly presented across every platform, be it the systems for content creation, distribution, or customer relationship management.

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How Google’s continuous scroll can impact SEO

Search Engine Land

This is good news and it'll likely reflect in better click-through rates for lower ranking domains." The top 3 may lose some attention Currently, the top 3 results are where the bulk of organic clicks go. It's hard to compete against Google for "SERP real estate" when they own that space.

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Why is content marketing important? 9 reasons to use content

Search Engine Land

The #1 organic (non-paid) position in Google search earns a CTR (click-through rate, which measures the percentage of people who click a specific link on a webpage) of 39.6% , according to recent data. Content marketing is the present and future of marketing. The #2 organic position has a CTR of 18.4%.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Key metrics: Average View Duration, Click Through Rate, & Views 3. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Text generally takes away valuable real estate from images.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Do product videos increase click-through rates? It’s not enough to present a product and list its features, you’ve got to give people a reason to care. Its landing pages make the most of their real estate to show related products that complement the central product. Examples of effective cross-selling.