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How SEO can work with digital marketing teams

Search Engine Land

For example, meta descriptions are like paid ad headlines, so studying high-performing ad copy and click-through rates can help improve SEO content’s impact on search results. Additionally, collaboration between the SEO team and the UX team is essential. Likewise, SEO teams can learn from paid media teams.

UX 102
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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Strategic timing Timing is everything.

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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics.

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The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging. Let’s delve into how SEO strategically aligns with the five stages to enhance the online shopping experience and boost sales.

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4 pillars of an effective SEO strategy

Search Engine Land

Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates. User experience (UX): Ensure your site is a joy to use and navigate. Taking a strategic yet authentic approach to external authority building cements your site’s place as a trusted resource on relevant topics.

UX 129
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. via Observer ]. SEO, email marketing, Facebook advertising). Activation.

Growth 113
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes.

Gambling 101