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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. That isn't something LinkedIn can tell you -- you need to do some closed-loop reporting on these campaigns to get more details on the makeup of this traffic.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. But what about using LinkedIn for marketing ?

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

Lead Fuze

Craig is also the author of “The Small Business’ Guide to Social CRM” Close.io. is a CRM without the fluff. It’s a clear focus on closing deals and the blog content from Close.io’s Founder Steli Efti is best-in-class. 5 steps to close a sale (quicker) and get better deals in 2018.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Want to take the #1 CRM for a test drive?

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your sales team is close to meeting their quota. Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Combining short-term goals with quick bonuses is often just the motivation salespeople need to close deals.

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What Is Social Selling, and How Does It Work?

Salesforce

Share and promote content. Depending on the offering, a business can use a variety of formats to promote products through the platform. Sellers can also tap into the power of influencer marketing that promotes their brand across various creators’ accounts. Learn more What is social selling? Post consistently.

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