How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. That isn't something LinkedIn can tell you -- you need to do some closed-loop reporting on these campaigns to get more details on the makeup of this traffic.
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