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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level.

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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Henry Schuck: People were spending more money annually on a DiscoverOrg contract than they were on a ZoomInfo contract. But the awareness just wasn’t even close. And that goes from everything from your sales deck and your pitch deck, to the messaging on your website. We launched the business in Columbus, Ohio.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?