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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level.

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Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

I know you are a proud alumni and diehard fan of Ohio State University. And if you know anything about Urban Meyer, and the teams he coaches, whether it’s at Ohio State, or Florida, or anywhere else, he’s amazing. So highly likely that Ohio State emerges 3-0 into conference season, and it’ll be a lot of fun.

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SaaStr Podcasts for the Week with Aileen Lee and Jason Lemkin

SaaStr

” In this episode of the SaaStr podcast, Aileen and SaaStr Founder Jason Lemkin take a deep dive on how Aileen finds deals, her tips for a winning pitch, and the state of VC in 2020. Do you think pitching over Zoom helps outsiders more? Or is it maybe not help as much as you think pitching? Aileen Lee: Yeah.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

I think whether it’s doing portfolio triage or learning to take pitches over Zoom or whatever people are doing, it’s hard as human beings. Do you think pitching over Zoom helps outsiders more? Or is it maybe not help as much as you think pitching? The rate of change, right? It’s lunch break at school.

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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

But the awareness just wasn’t even close. And that goes from everything from your sales deck and your pitch deck, to the messaging on your website. I didn’t know what … I was in Columbus, Ohio. We launched the business in Columbus, Ohio. And so we made that decision.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution. This ups the value and your chances of closing the deal. Apart from learning what’s going wrong, you want to understand how this impacts business more broadly. Learn more