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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

B2B 110
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

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Adopting artificial intelligence in your sales process

PandaDoc

Manage your sales activities twice as fast Increase your close rate by 36% wuth PandaDoc. Agile pricing policy AI can analyze market trends, competitor pricing, and demand fluctuations to suggest dynamic pricing strategies. AI tools complement such software through data-driven insights. Try now What is AI in sales?

Process 52
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

Improving the UX will go a long way. 2) Price point dissatisfaction and competition defection. Prices for services in the SaaS industry go up and down, and while this is a predictable side effect of a capitalist market, it does pose some problems for individual companies. Have you improved some function of the site?

Customers 110
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What Does the Future Hold for Conversion Optimization?

ConversionXL

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. research, data analysis, UX, psychology, copywriting, design and many more skills).”. Stephen Pavlovich, CEO of Conversion.com , echoed this as well: Stephen Pavlovich. For example, a web designer.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. These are the “somewhere else” you usually go to (articles, videos, pricing information, and so on). method for finding patterns in how users expect to find content or functionality.

UX 114
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Building Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)

SaaStr

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. How do we get the functionality of Salesforce out there in the field and on the phone? It Has really, really deep functionality.

Product 53