Google’s 2023 releases: A B2B marketer’s review
Search Engine Land
DECEMBER 5, 2023
As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.
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