Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund hosted an inaugural event called The GTM Workshop x Founders this week (some photos here ). One theme was clear: AI is touching every part of go-to-market. Cold calling. Tips for sales reps 1.

Cold Call 68

Cold Call GTM Objection handling Sales 68

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Sales Hacker

OCTOBER 16, 2020

They tend to feature dump and forget the purpose of a cold call. With enough calls and emails, you can usually find a way to break through. The next question you may have is, how do you start building rapport when you only have 30 seconds to make an impression on a cold-call? They don’t have time for cold calls.

Prospecting 126

Prospecting Cold Call Referrals Objectives and Key Results 126

Highspot

JANUARY 9, 2024

Gone are the days of cold calls and one-size-fits-all pitches. Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution. Teach Objection Handling Equipping sales reps to handle objections is vital.

Technique 52

Technique B2B Cross-sell B2C 52

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. And so I just want to throw in a framework around product market fit measured by customer value creation, then go to market fit measured by economics, then we scale fast. This is go to market fit.

Growth 106

Growth Cross-sell Contract X-functional 106

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I scheduled a demo on my very first cold call and that felt like the first “aha moment” of my career! Bridget Gleason.

Sales 136

Sales Up-sell Start-ups Cross-sell 136