CRO Confidential: Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth
SaaStr
NOVEMBER 8, 2024
How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. So it’s not that the SDRs aren’t still there, they’re now spending time down funnel doing things that aren’t automatable yet like following up with leads, cold calling them, etc.
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