Humanizing B2B: The key to better customer experience
Martech
NOVEMBER 6, 2023
A great customer experience matters for B2B, just as in B2C. Unpleasant buying processes and subpar service deter B2B customers. B2B companies need to create good customer experiences to build lasting relationships. B2B buyers need products and services that can grow at the pace of their business. Scalability.
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