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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

Some only worked 20 hours a week at Tesla, but they were there because they wanted to educate people about the potential of electric vehicles and they enjoyed the surprise of telling people that what they were looking at was actually an electric car. There were no commissions. Everybody worked as a team.

Service 98
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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. Finally, they had to restate their earnings for 2017 and 2016, and the Securities and Exchange Commission (SEC) began investigating them for these accounting issues. The Ruinous Path of Success Theater: GE's Horror Story.

Growth 101
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. After the product launch , the branded search volume for Joule (blue) quickly caught up to the same level of the ChefSteps brand.

Closing 131
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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. But what about smaller vendors? Read more here. Qubit leverages deep learning for its new CommerceAI solution .

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This day in search marketing history: February 18

Search Engine Land

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Google To Launch AMP In Search Results On Feb. Department of Justice and the European Commission to proceed.

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I Bid Farewell to NetWorks! Boise

Adaptive Business Services

I was going to operate as a quasi-independent sales contractor in the electric sign industry. This meant that, while I would be associated with only one firm, I was going to work on a straight commission basis. I launched NetWorks! No benefits. I told the company president that the deal would be … “Pay me if I sell something.