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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin. There were no commissions.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. Created by Kitchen Cabinet Kings , the potato chip infographic earned write-ups and links from nearly 100 websites, including Today. Content marketing and the “know, like, trust” model.

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Becoming a Master Networker – Power Partners

Adaptive Business Services

I took about 6 months off to plan my next moves and came to the decision that I wanted to go back to selling only which was something that I had not done in a great deal of time. Additionally, I wanted to work on a commission only program. Neither aspect was appealing, So, I did the only logical thing, I tore the list up.

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Becoming a Master Networker – Series Intro

Adaptive Business Services

Well, I’m mixing it up again! We might actually end up with 10 steps or maybe even 20. I started my B2B selling career in 1977 and our program was pretty simple … make 30 face-to-face cold calls every day. I did that, knocking on the doors of Los Angeles businesses while selling commercial grade calculating equipment.

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Sales Case Study: How to Use and Mistakes to Avoid

Lead Fuze

Rather than a one-page write up, think of writing about the challenges company X was facing and how their problem was solved. Company X was not able to keep up with demand, so they had to do something about it. Sales Case Study Example: Mitsubishi Electric. Case studies are a great way to attract your ideal customer.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. Federal Communications Commission rolled out Wireless Local Number Portability , cell phone service providers retained customers with high switching costs.

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WITCE Wednesdays – Profit and Loss Statements for Sales People

A Sales Guy

Let’s start a series that strengthens all of our business acumen and challenges us all to connect what we sell to our customers business. Depending on what it is you are selling, knowing this could play a substantial role in your deal strategy. If the number is negative, your ability to sell something could be hampered.