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This showcases a narrow segment of a niche market, and it’s missing a lot of startups. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need.
CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. Partnerships make it easier to enter new markets and different niches. Helping your partner sell their own product quickly will always win over sales commissions as the motivation to sell your product. .
But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. This spend is your lead gen, marketing, SDRs, and sales team salary and commission.
Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.
The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Some of these motions are much larger investments, especially in sales-led — hiring people, commission planning, etc. You can also get a halo effect out of that investment in a market.
Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. If you are passionate about helping people and not passionate about just your commission, the goal becomes easier to attain… HELP PEOPLE. Jenny is a revenue leader and GTM strategist. Amy Slater. Jenny Vance. Julie Maresca.
It doesn’t need commission. How many times have you been burned by a sales rep who oversold capabilities? Who promised features that didn’t exist? Who bent the truth just enough to get the signature? AI doesn’t have quota pressure. It just tells you what the product actually does. This isn’t hyperbole.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. GTM 132 Episode Transcript Scott Barker: Hello. GTM 132 Episode Transcript Scott Barker: Hello.
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