Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)
ConversionXL
NOVEMBER 30, 2016
As cognitive load increases, your conversion rate begins to suffer. He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept. Germane – The construction of patterns, models and associations.
Let's personalize your content