ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130

UX Customers Drivers/motivators Construction 130

Search Engine Land

SEPTEMBER 21, 2023

It helps us to understand how the brain works and gain insight into customers’ motivations, preferences and decisions. Limbic brain (The ‘middle’ brain) Associated with emotions, memory, motivation and social behavior. These three dimensions are the foundation upon which successful marketing strategies are constructed.

Drivers/motivators 112

Drivers/motivators Strategize UX User Experience 112

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

JANUARY 31, 2019

Although respondents are motivated to be ‘good respondents’ and to provide the information that is asked for,” writes Bradburn, “they are also motivated to be ‘good people.’”. The “foot-in-the-door” technique suggests that yeses beget yeses. Question topic. Question order. Underreported behaviors. – Norman M.

Technique 121

Technique Closing UX Represent 121

ConversionXL

MARCH 15, 2016

How motivated are they to get started? It’s the basic foot-in-the-door technique , right? Of course, the user experience (UX) will be slightly different depending on the device. Every user has different onboarding needs, so constructing a one-size-fits-all flow is not advantageous. Plus, an action is a commitment.

Gaming 90

Gaming Non-Profits Start-ups UX 90

Hubspot

APRIL 3, 2015

These platforms showcase an abundance of high quality work from leading designers across the spectrum -- everyone from web and UX designers to graphic designers and typographers. But don''t let your skill level stop you -- examining the construction of a design will let flex your creative muscle. Try It Yourself.

Objectives and Key Results 78

Objectives and Key Results Construction Technique Follow-up 78