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How to use fan-driven marketing to foster brand love

Search Engine Land

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. Open up those channels of communication. Who loves your brand the most?

Niche 140
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Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

Charlie himself achieved a stable 15-20% compound returns with his partner Warren Buffett at Berkshire Hathaway, and he definitely is an authority to look up to if you're interested in a sound investment philosophy. At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end.

Intrinsic 105
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SaaStr Podcast #210: Bridget Gleason, VP of Sales @ Logz.io On Why The Best Sales Reps Are Not Outgoing and Extroverted

SaaStr

Before Logz, Bridget was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. How does the successful profile of a sales rep depend on (1) whether you are selling to SMB or enterprise? (2) If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.

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5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

SaaStr

Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. Overall, as you construct your team and your company, it’s important to think about the distribution across build and sell, and take a completely different vector and approach to selling,” says Bharadwaj.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Marten Mickos: So we’re look into the definition of what this can mean and how you build value from your company that you can sell to another company so that they become tangible results for the customer.

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SaaStr Podcasts for the Week with Auth0 and CircleCI — January 31, 2020

SaaStr

How does Eugenio approach the issue of agency when selling to CIOs but having devs use the product? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We looked up to them in many, many ways. How does one know how much of the secret sauce to giveaway?

Price 71
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Your Ultimate Guide to Sales Leadership in 2022

Highspot

They also play a role in each sales rep’s professional development by mentoring them one-on-one, doing annual performance reviews, and offering constructive criticism to help them reach their full potential. Set inspirational SMART goals and spark intrinsic motivation in their sales reps to achieve those goals. Sales Managers.