article thumbnail

How to use fan-driven marketing to foster brand love

Search Engine Land

Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. Open up those channels of communication. You might operate in what’s classically considered a “boring” vertical such as law, cybersecurity, construction or insurance. Brand Love”.

Niche 139
article thumbnail

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

Charlie himself achieved a stable 15-20% compound returns with his partner Warren Buffett at Berkshire Hathaway, and he definitely is an authority to look up to if you're interested in a sound investment philosophy. At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end.

Intrinsic 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept. Germane – The construction of patterns, models and associations. Like anything in optimization, it’s best to follow a systematic process.

UX 104
article thumbnail

Working On Trust

Partners in Excellence

Think about it: why would anyone trust what you say about how to do something if you yourself aren’t following your own advice? Since sometimes “we” are “them”, this just doesn’t add up. If you get in the habit of doing that, you’ll be amazed at how it gets picked up in the organization. .

Trust 89
article thumbnail

5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

SaaStr

Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. Overall, as you construct your team and your company, it’s important to think about the distribution across build and sell, and take a completely different vector and approach to selling,” says Bharadwaj.

article thumbnail

SaaStr Podcast #210: Bridget Gleason, VP of Sales @ Logz.io On Why The Best Sales Reps Are Not Outgoing and Extroverted

SaaStr

Before Logz, Bridget was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Before Logz, Bridget was VP of Corporate Sales at Sumo Logic, where she drove ARR up by a record 237%.

article thumbnail

SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But it’s more difficult than just setting up a website and selling subscriptions. So you need to think more broadly about the whole product, what it contains, what it is built up. Mårten Mickos.