The 10 Most Common Sales Mistakes in 2021
Iannarino
JANUARY 9, 2022
Not Occupying the One-Up Position: In any relationship between two people, one of them will be One-Up and the other One-Down. That ranking is not about intrinsic superiority. Instead, the person who is One-Up has the knowledge and experience to lead the other. This is what modern B2B sales looks like now.
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