SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. link] Every Wednesday at 10 a.m. Sign up HERE

Go To Market 71

Go To Market Growth GTM X-functional 71

Highspot

OCTOBER 23, 2023

Nearly 30,000 new products are released into the market every year. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. It starts with strategic actions, teamwork, and market understanding. However, 95% of those products tend to fail.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? So the previous one saying carefully constructed very different things, staying in the same segments, [inaudible 00:09:38]. Does it have to be in person? What questions reveal the most?

GTM 52

GTM Price Up-sell Product 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. If the licensor can meet the licensee’s security, integration, and performance requirements, the licensee will usually prefer to have the licensor host.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 65

GTM Healthcare Pipeline Sales 65

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. See if they would be willing to meet on a monthly basis to start and bring a topic you would like to discuss.

Sales 130

Sales Start-ups Up-sell Cross-sell 130