SaaStr
MARCH 30, 2022
Use the GTM motion that’s the opposite of the traditional GTM motion. Overall, as you construct your team and your company, it’s important to think about the distribution across build and sell, and take a completely different vector and approach to selling,” says Bharadwaj.
SaaStr
FEBRUARY 21, 2023
PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. link] Every Wednesday at 10 a.m. Sign up HERE
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
JANUARY 18, 2022
Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.
Highspot
OCTOBER 23, 2023
There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. Create a Positioning Statement A positioning statement is a brief description of who a product is for, coupled with an explanation of how it meets a specific need of the target market and key differentiator.
SaaStr
OCTOBER 27, 2023
Monday, for example, was built horizontally at first and then found that insurance companies, churches, and construction performed best. You have to get to $1M and get momentum… So, build an elegant, easy-to-use PLG self-serve product that meets people’s needs, and wherever there is any concentration of customers, lean in.
SaaStr
JUNE 16, 2020
Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. In the same construct, what are the opportunities here? In other parts, we’re still early.
SaaStr
NOVEMBER 2, 2019
How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? So the previous one saying carefully constructed very different things, staying in the same segments, [inaudible 00:09:38]. Does it have to be in person? What questions reveal the most?
Expert insights. Personalized for you.
95 
Let's personalize your content